Do you worry that you dont have the same control? None of your creators are saying they want to line up subscriptions to take rev shares off the subscriptions? Menu. You talk about that long tail content, this has borne out some of the most amazing stuff weve made. I havent found a business model that proves it differently, so I think it behooves all of us to plug that pipe into as many distribution points as possible. The BD team is livid. I feel like I already know how it went. We all did it. One of these cards literally says, What is your org chart? That is my whole brand. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Youre still getting the full ad load. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. This is a must-buy bucket of marketing. So of course I asked Conal about that and lots more. Discovery bought our company because they were about to go public, and they wanted to have a really strong digital strategy. Ron hires a new co-host. Absolutely. The Ron Burgundy podcast is back for season two, starting August 8th! Will Ferrell has started a podcast as the character he played in the movie of the same name. They take our panel listening on the iHeart radio app, look at it by geo-territory and day part, and they tie it back to the shows that youre listening to on air. Have you had conversations with Spotify about making stuff exclusive? Yeah, we did a great Decoder episode with Chris Dixon, the lead partner for that stuff at Andreessen Horowitz. Our business affairs team is busy and accounts for a lot of our growth. Is that present for you? You should buy streaming. I think thats it. Well, we have over $100 million a year in broadcast radio marketing. It comprises broadcast radio, live events, and a few other things. Not great. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Charts. NEW YORK - December 3, 2018 - The legendary newscaster Ron Burgundy and iHeartMedia, the No. It has 29, 30 podcasts under it, and it alone drives 15 to 20 million downloads a month. Ultimately, I think Discovery did the right thing by leaning into more of a streaming strategy for their digital media. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake FogelnestProduction Supervisor: Colin MacDougallThis episode was Engineered, Mixed and Edited by Ron and Carolina are joined by special guests, a random man and woman who happen to be in the elevator when they get stuck at the start of the recording. We were talking about these giant platform companies. Morbid is a true crime, creepy history and all things spooky podcast hosted by an autopsy technician and a hairstylist. Hes like, I want to get as much audience as possible. Thats really cool, but its not mutually exclusive. StraightioLab is an intellectual podcast where smart comedians George Civeris and Sam Taggart unpack the rich, multi-colored tapestry of straight culture. Five Stars. Do you even talk to them, or are you just like, Screw it, take my RSS feed? Gmails client-side encryption is now available to more businesses, Whoops! I ask it of everybody. Broadcast radio is a highly formatted media type. It has been announced that the Anchorman character will next year release 12 episodes of something called The Ron Burgundy Podcast. Everywhere we distribute to today and candidly, where the lions share of our listening happens is on platforms that are all created equal in terms of the economics that flow back to the publisher, in this case, iHeart. Was Great. Whats your best TikTok meme? I will test anything. Every single question is about org charts. Oddly, no. You have this relic now, that is a podcast limited series of what this language means to this guy and why he captured it in a podcast. I dont see it in podcasting, and maybe thats why Im not super concerned. Cut to 10 years later, and that has become almost as and in some ways more successful than the source of it, the website. One San Diego legend joins another for the definitive interview with the San Diego Chicken. It kind of never went away, but now were back to this again. Hes going to start this journey now of trying to get into college. i believe, an audio podcast mixed with a live audience, is a not a good mix. I can test exclusive or windowed content there. Dermot Murnaghan has signed off at Sky News for the last time by referencing the Will Ferrell comedy film Anchorman: The Legend Of Ron Burgundy. A-Rod Interview / Cooking with Jon & Vinny. You dont? His last remarks drew laughter and claps from co-workers. "The Ron Burgundy Podcast" has officially arrived, kicking off with its inaugural episode and it's everything you've ever wanted from San Diego's top-rated newsman. I certainly wouldnt be where I am as a podcast network without the support of not just the sales team, but the creative juice of the broadcast radio guys. Will Ferrell stars as his infamous Anchorman character "Ron Burgundy" in his very own comedic podcast. This is what they do really well. Anchorman's Ron Burgundy has netted himself two 12-episode seasons of a new show, The Ron Burgundy Podcast. That definitely helps, so we jumped in. Host, Producer, and Writer on The Ron Burgundy Podcast, Host on True Romance with Carolina B, and Guest on The Daily Zeitgeist, Everything Iconic with Danny, and Behind the Bastards. Yes, theres some Apple chaos in the mix, but Google, Facebook, Amazon which secretly has a gigantic advertising operation are all hurting. So now its digitally infused, data-infused listening that they can target digitally. People were shouting questions at me as I walked through the halls. When you say direct response in the context of performance marketing, these are the words the ad agency invented to describe very simple concepts. Two really different examples. I can talk about sexuality or about what trends I do or dont like. A very special episode discussing the difficulties of bullying with a 10 year old girl. Hes fantastic. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never knew we wanted to know. I really just keep going back to this notion that its perfect the way it is. Be wide open to new industries and new things inside that industry. When I told him this, I was like, You know, like the blockchain!. There are huge, great ad agencies like Ad Results, Veritone, and Oxford Road who do great business for performance marketing companies. It can be a true crime limited series of eight to 10 episodes that are 30 minutes long, or it can be a stuff to blow your mind episode with just two guys talking for three hours. We used Jun Group. The counterexample there is obviously Joe Rogan at Spotify. I think its going to be good, and I want to put it in front of many people. Theres no asterisk on the answer back to him. Its not the kind of game that is usual in this industry. It was the only time Ive ever gotten a call from somebody. The Ron Burgundy Podcast: With Will Ferrell, Carolina Barlow, Peter Dinklage, RuPaul. The reason we started this company was because I think he genuinely had a blast making The Ron Burgundy Podcast. The Ron Burgundy Podcast 5M ago Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Im going to get in trouble too, just like you are. But to tell it in a reductive way, 20 years ago, when some folks were sitting around a table deciding how they were going to distribute all these great podcasts they were going to start making, they could have used several different technologies to do that. She said, On the podcast, its much looser. They have taken this nine out of 10 American adults a month and just informed it with a digital listening panel. Maybe one day you will, but not today. Yes, we do that all the time. You brought up your numbers, so I have to ask you about them. There was this new-ish thing called podcasting, so we soundproofed some rooms and threw some people in those people being Josh and Chuck, who co-host Stuff You Should Know and several other shows. Its incredibly collaborative. It hasnt yet hit this moment of reverse-engineering from the platforms its on. Thats good. Is there any tension there at all? Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. We predicted it to some extent, we felt that it was coming in 2018 or 2019, but that certainly helped. And yeah, a lot of it is Bob Pittman, and his partner, Rich Bressler, and our head of finance, Mike McGuinness. No credit card needed. Do you think that youre moving the high-margin dollars into the longer tail? The Ron Burgundy Podcast. Humans have a predilection for overcomplicating things. To many in the industry, that seemed pretty disingenuous. I think theres a creative freedom to it that allures a lot of people, but it doesnt have the mass reach of broadcast radio yet. Was there ever the thought, Hey, as long as were getting listeners in the door and making these numbers go up, some of them will convert and stay? I want to wrap up with the Decoder question. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake FogelnestProduction Supervisor: Colin MacDougallThis Tis the season of Spring, and that means time to talk about the one thing thats interesting year round: Christmas. We spend $120 million a year it was something specific like $113 million a year the last time we said this out loud of our own on broadcast radio valued impressions or commercials to promote our podcasts. If its a jump ball, Id love them to use the iHeartRadio app. Like I told you, we all have the same problems. I can get all three, all the time. Does that worry you? This has made direct response brands lives a little harder, because now theres a lot of competition for their best-kept secret in marketing for like five or 10 years. A Hollywood studio at its peak has a bunch of studios and a roomful of accountants doing billing on syndication across companies. All of our attention is on audio now because of podcasting. Carolina Barlow is Will Ferrell's assistant and co-host of The Ron Burgundy Podcast. We give a ton of in-show podcast promotion as well. In around 2008, I was the general manager of a company called HowStuffWorks.com, and we were acquired by Discovery Communications. Carolina Barlow: Co-Host, Writer, and Producer. They chose a real simple version of it called Really Simple Syndication, RSS feeds. New episodes come out every Monday for free, with 1-week early access when you join Amazon Music or 1-week early and ad-free for Wondery+ subscribers We're not thrilled about it, but the show will launch on the iHeartPodcast Network in early 2019 featuring Burgundy himself. Read more Ron Burgundy And Brooke Shields Discuss Modeling, Studio 54, And More. Its a deep belief in the C-suite across iHeart that podcasting merits a place at the table. Overall, it was a fun first show that was a little light thematically but should improve with different guests and crazy circumstances allowing Will Ferrell to play around in the style that made him famous." Radio and podcasting have very different constraints. I have to say people are very excited to hear from you today. He also co-owns a company with us called The Black Effect, that he 51 percent owns. The Ron Burgundy Podcast Aug 4, 2022 Peter McIndoe and Tim Heidecker Ron meets with Peter McIndoe to discuss the fact that Birds. Anybody in the room, and most of us do work in podcasting, know that number is harder and harder to get every day. We were a medium-sized website trying to explain everything under the sun through medium-sized articles. The Ron Burgundy Podcast is a free audio and video podcast hosted by American comedian and actor Will Ferrell. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. All of the distribution points that we distribute to today through RSS feeds are equal to us in terms of the money we make, because thats just how RSS feeds work. Then if they want to, we launch their podcast with iHeart Podcast Network. Well tag all of our spots on air with, Listen wherever you get podcasts. Well say our own app, but then well say other apps too. Its the suspense for the org chart question. Youd be surprised actually, as much as it may sound nuts, the extent to which youre innovating by iterating many different reads, at many different lengths, and many different placements across a show. Youve been more or less anti-subscription. Its actually a lot of different things. Im building up to it. You have an ad load that is light. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. This is the only room where you can say that and people perk up. WARNING: This episode was haunted by a ghost. Weve earned this. Its because of the venture capital money. See omnystudio.com/listener for privacy information. Maybe it has something to do with the tools of targeting getting harder, so people are just cycling back to, Humans, tell my story on the platforms where you make stuff. Podcasting, in particular, benefits from this. Its always collaborative with their approval. Ill go from the more obvious down to the less obvious. The math works out with subscription, but Im not sure how it works out with advertising. Hello, my friend. Please enjoy this sampling of just a few of the fun, and at times shocking, places season 1 will take you. I dont see a reason. In particular, attaching a 1,000-plus-person sales team to a startup usually goes sideways. I dont know that it needs innovation. I think its the single thing I am most proud of at the iHeart Podcast Network. Even if ultimately it was frustrating to the creator network, usually when there was a huge shift in a business model, the newer platforms were fixing a problem.
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