Gathering UGC is relatively easy, especially if you already have a presence on social media. It’s a marketers dream cycle!
User-generated content or UGC is content that’s created for brands by their fans and followers. Similar to the example above is Swizzle’s Squashies contest. It’s worthwhile to take a beat and talk a little bit about why—from a strategic perspective—user-generated content is a valuable addition to your marketing repertoire.
Your quest for fantastic user generated content may take you to some strange places, but as long as you come up with some UGC spoils, it’ll surely be worth the ride. Get free blogging tips, WordPress tutorials, and other resources. ", Maybe you’re getting excited now about all that high class, super UGC ripe for the taking. User-generated content (UGC) is fast becoming the most rewarding way to do this.
The consumers who took part in these productions are, without doubt, true brand advocates (especially in the case of Coke). Are you looking for the best way to transform your audience into paying customers? In reality, you may need to do a little brand storytelling of your own in order to get them on board. But, the truly crucial thing is effectiveness, right? That’s why user-generated content is such an effective marketing strategy. In case the hilarity of this image sails over your head - it’s a quote from Yoda (Star Wars), attributed to Dumbledore (Harry Potter), with an image of Gandalf (Lord of the Rings). Delaware North. I recommend using GramFeed to search through Instagram photos - it’s a handy little site that lets you search through instagram posts by topic or hashtag. are undoubtedly powerful in terms of brand advocacy, it could easily be argued that video is in fact the most powerful. The brand experience is the point of opportunity when it comes to user generated content. If you were to run a similar campaign, why not feature the submissions in a stunning Instagram gallery on your website? But this is multi-layered and thus requires layer upon layer of content (specific to your defined personas) which, together, builds a clear, consistent and engaging story about your brand. This is what makes UGC a lot more influential than brand-generated content. Don’t feel like panhandling for photos? Starbucks also posts fan generated content every so often - people love their coffee, and Starbucks isn’t afraid to share user generated content that shows off how beloved they are. Digital Marketing Strategy and Planning Toolkit, Digital Experience Management (Desktop/mobile website), Smart Insights (Marketing Intelligence) Ltd. Another way to get user-generated content is to host a communal blog or forum. Most of the photos, videos, and posts you see on the web are pieces of user generated content. An example of user-generated content in the virtual world Second Life. The photo challenge asked those people to share a photo that illustrated what they do (or want to do). Resources to Help Grow Your Business. Please keep in mind that all comments are moderated according to our privacy policy, and all links are nofollow. Don’t let your UGC go to waste—make the most of it! Share. They ran the #DoUsAFlavor contest asking consumers to pitch their perfect Lays flavor. This is another great example of a user generated content marketing strategy that capitalizes on users’ creativity. And LOADS of fun. As GoPro videos become increasingly more popular, more users get excited at the idea of making their own mini-films for their own five minutes of fame. And because everything is managed in a single giveaway dashboard, you won’t have to hunt through hundreds of social media posts to find everyone’s entries. The great thing about UGC is that you can get your fans to be creative, which can result in some stunning contest entries.
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