Read on for some amazing stats. Black women spend 9x more on ethnic hair products than non-black consumers of both genders. The sharp rise in Black-owned beauty brands has allowed African Americans to discover an entirely new world of products that are specifically geared towards them and . All the facts about black hair you were looking for. The market is expected to grow annually by 0.90% (CAGR 2023-2027). Shea Moisture is very targeted and not very versatile but they have great products most specifically for curly hair types. Also, fun fact! Most of the natural hair care products contain . Industry Statistics; Campaigning for you. If things go wrong when providing a treatment, a client could make a claim against your business for negligence or bodily injury. Sometimes brands want to sell to stores directly, but a distributor is able to sell to 3000 stores, whereas a brand only to 200, so theres nothing to gain from direct selling and going against the distributor. And of course, much more. The Great Britain toiletries and cosmetic industry sales stood at 8.7 billion in 2020, this is 580 million less than 2019. This was followed by hair colour appointments, with demand peaking for a full head of highlights or a balayage. 84% of black women say they prefer hairstyles they can do at home. However, American hairdressers knew how to use and promote the line. 59% of black women aged 1824 say they use deep conditioning treatments, compared to 37% of black women of all age groups. Brand. I recurrently hear people saying that there are more choices in one country over the next, but thats not really true. In some cities, merely getting an appointment can take weeks . The smaller brands that took over are more nimble and agile and can thus respond to consumer demand for natural and clean ingredients and market changes quicker, which give them a leg up against bigger brands that used to lead the black beauty industry. 38. A huge trend in retail in the last few years has been demand for organic and clean beauty products. 43% of black women say they use 5+ hair products. How To Naturally Grow Thicker Hair 60 Beauty Experts Share Their Tips, 95+ Natural Hair Statistics & Facts in 2023, 75+ Curly Hair Statistics & Facts in 2023. From a B2B trade show, it opened up to the public and became an event for consumers. By Aina J. Khan and Charlie Brinkhurst-Cuff. My 10 year old son doesnt even know what hair relaxers are when he sees old pictures of me with relaxed hair, he doesnt understand and asks why I used to have my hair like that. 37% will only dye their hair at home. Experts estimate that the black hair market in the UK is worth 88M or over $120M. White women rate black hair as less beautiful, less sexy/attractive, and less professional than straight hair. Given that the Black community is economically disadvantaged, if we could buy from and sell products to ourselves, this would be a great way to . $35.64 billion. Highlights. And in 2020, a teenager was awarded 8,500 pounds (about $11,800) in an out-of-court settlement after being repeatedly sent home from school because of her natural hair. Overall, how is the black hair care market performing? The majority of major black hair product retailers are not black-owned. African American and Hispanic shoppers drive the majority of US personal care sales, which includes black hair care sales. U.K. ( UFI, 2020) The global virtual events market size was valued at $77.98 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 23.2% from 2020 to 2027. Afterwards, these distributors resell these products to stores. It gets her to think, Oh, my hair is nice., This is what we get when we go to Black hairdressers, she said. United Kingdom. 14. Thats 18.9% of the total $3.04B market. 28. BEAUTY, PORTRAITS, Site by : Manon Louart / Fanny Kara Mohamed / EVB Studio, Few saw it coming and some beauty industry giants are still reeling from their market share loss: the boom of the natural hair movement has disrupted what was once a well-oiled machine in hair relaxing. The industry has responded positively to the crisis, with brands switching their manufacturing to produce hand sanitizers and cleaning agents and offering free . 85% of women color their hair at least once every eight weeks. Is this OK with you? In 2021, 93% of the nail technician workforce is female and 7% is male. I think that the brands that dont make this jump, will miss a window of opportunity and run the risk of becoming irrelevant in 10 years or will simply be relegated as regional players outside of Europe. When she suggested that trainees should learn to work on Black hair, her instructor said she could bring in only clients with normal hair to practice on. In some cities, merely getting an appointment can take weeks. Industry revenues are expected to recover to this pre-COVID high by 2022. The Afro Hair and Beauty Salon started out as a trade show that professionals from all over Europe attended. Although the so-called cost-of-living-crisis could also have a part to play. 38% of black consumers say theyre open to trying new hairstyles. We should be able to have anybody in our chair, and we should know, or be willing to help them find out, not ever, ever refuse them, said Ms. Oates, who signed a petition last year that pushed for mandatory training in textured hair. Thats when you need treatment and professional liability insurance. Design Essential is on the same wavelength as ORS and Cantu and has a strong distribution network. Lets circle back to the consumers. The global black hair market was worth $2.5B in 2020. Please re-enter your email address. Black men contribute 21.0% of spending on toiletries, spending $62M out of a total of $308.3M. yet policies that forbid black hair . Twenty years ago, when there were only a couple of hair relaxing brands in the world, it was easier to generate billions of dollars per year. The personal care market will dominate as usual since it is projected to reach $268bn by 2025. Skincare and makeup for men is one of the fastest-growing trends in the beauty industry. This statistic represents the annual sales value of hair care products among African-American consumers in the United States in 2017, by type. Among the many sub-sectors within this industry, color cosmetics took a hit in 2020, dropping by nearly . The market is expected to grow at a CAGR of 6% and is . 32. For Nicola Oates, 39, a newly certified white hairdresser from Tamworth, a very different message was given during her training course last year. News flash: Black women know beauty. There is a common thread amongst the biggest American music stars lately: most of them originate from the Caribbeans Rihanna is from Barbados, Nicky Minaj from Trinidad, Cardi B from Dominican Republic and Trinidad. 43% of black spending power can be attributed to women. I want to spend on Black businesses, she said. There are also three types of stores: the boutique or concept store that will be attentive towards the merchandising, product selections, in-store design and layout and customer service like Les Secret de Loly or Provial Cosmetics. The global hair wigs and extensions market is expected to surpass USD 19.12 billion by 2028, growing at a CAGR of 16.06% from 2022-2028. Black women are more likely to report spending more money on products for their hair than white women. "They'll be end-to-end distribution for hair products and extensions, and more black-owned beauty . Black men who regularly change their hairstyle use the highest amount of black hair products. What Rihanna did with Fenty Beauty was heading straight into the mainstream by allowing consumers to find the right products that work for any skin tone, type, complexion etc. The last bastion of racial segregation lies in beauty products and hair salons. There is a lack of clean products in the natural hair care market than in any other hair market. The most searched for hair care brand in the UK is The Ordinary, with an average of . 65% of people who worked in beauty in 2020 were self-employed (up from 57% in 2019). The geographical breakdown goes like this: North East 2,020North West 5,425Yorkshire and the Humber 3,690East Midlands 2,980West Midlands 3,815East 3,875London 7,015South East 5,425South West 3,110Wales 2,155Scotland 3,810Northern Ireland 1,560. There were13,046 barbershopsin the UK in 2019, up 64% from 2014. The average hourly salary for nail technicians in the UK is 8.64, according topayscale(16k - 23k annually, depending on experience). Honestly, no one wants to go back to that look we have to be realistic. Experts project that the global hair care industry will grow at a 2.55% compounded annual growth rate (CAGR) from 2021 to 2025. At 60% of all services, hair dying was the third most common request by black women in 2016. Hollywood waxing was the most popular treatment booked post-lockdown. Ethnic hair and beauty brands market their products toward black consumers. You know the Afro Hair and Beauty Salon in London and the Natural Hair Academy (NHA) in Paris very well. Our virtual concierge will create a hair care regimen just for you. 8. Face treatments post-lockdown, possibly due to mask-wearing induced skin problems. TheNHBF reportedthat 60% of people working in hairdressing and barbering in 2020 were self-employed (up from 54% in 2019). . The number of hair and beauty businesses in the UK. Unlike at Peckham Palms, other salons sometimes turn away Black people, saying that their stylists are unequipped to serve them. With 24 product launches, Carols Daughter released the largest number of ethnic hair products from 2014 to 2016. The black hair care industry generates billions but the US is missing out on the market. The hair and beauty industry is largely represented by small businesses: close to three-quarters of businesses employ fewer than five people, while 94% employ fewer than ten people. ll have to think of new products that will fill the billion dollar void leftover from hair relaxers. In 2020, the beauty and cosmetics market fell by 8% as a result of COVID-19. In London for example, you can go to Josh Hair to learn everything you need to know about hair styling. She knows what ingredients work for her and those that dont, so as a response hair brands that catered to black and mixed race women had to increase their quality. At the moment, these hair relaxing brands are still finding success in Africa, but theyve definitely lost their competitive advantage in European and American markets with the boom of the natural hair movement. 2. There is also concern that changing the training standards could take customers from existing Black-owned salons. With an annual growth rate of 4.75%, total revenue is expected to top $716 billion by 2025. 25. Black consumers in the US spend disproportionately on styling products. The global cosmetics industry is valued at $380.2 billion. Yet it remains an open question whether Black women will generally want to be attended to by stylists whose hair textures differ from their own. In 2021, the weave industry was worth $6.6B, up from $5.8B in 2020. If you continue to use it, we will assume that you accept the use of cookies. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); 70+ Key Hair Weave Industry Statistics & Facts, 100+ Hair Extensions Industry Statistics & Facts in 2023. Even as many Black stylists see the changing standards as deeply significant, others worry that the change could present new competition for Black barber shops and salons, which have painstakingly carved out a niche over the years. 30. From 2014 to 2016, SoftSheen-Carson released five new ethnic hair care products, Curls and Advanced Beauty each launched three new products, Miss Jessies and Mizani put out two new products, and Beautyge, Black Onyx World, and Andre Walker Hair each released one new ethnic hair product. The NHBF also carried out aState of the Industry Surveyin September 2021, which found that nearly two thirds of hair and beauty business owners were confident of their business survival (although uncertainty was higher in the beauty sector). 24. No such thing as bad publicity? Rounding out the top 5 are Este Lauder, P&G, and Shiseido. Thailand earns $81 million a year from exotic orchid export. Request for Customization. The Afro Hair and Beauty Salon started out as a trade show that professionals from all over Europe attended. . It pays your legal costs and any compensation due too. This woman is Agn, s Cazin is a voluble, energetic, exuberant but extremely quick-witted woman who has built her expertise in the matter thanks to her numerous experiences in the black cosmetics sector. Thanks Mon-Fri, 9am-5pm, local rate & mobile friendly. Experts project that the US hair care market will grow at a 3.69% CAGR from 2021 to 2025. Concretely the way it works is that brands sell their products to distributors and then the latter act as purchasing centers and choose what they want from the brands lines. 87% of black women prioritize clean and safe products. Each year black women spend billions of dollars on beauty and personal care products. Few commercial settings are more personal and intimate than a hair salon. Black British women have high standards when it comes to hair care since they know a lot about products, hair extension networks and are really influenced by America and the Commonwealth Caribbean. After years of strong growth, the UKs Covid-19 pandemic naturally hit the hair and beauty industry hard. African-Americans possess $1.2 trillion in spending power, according to Nielsen and the Black hair care industry alone generates billions in annual sales, according to Essence . The leading beauty and haircare brand in . However, the majority still show a preference for straight hair. The Hair Salon US Market Size is $46.2B in 2022. This seems like a commercial misstep. The global black hair market was worth $2.5B in 2020. How big is the beauty industry? 21. 81% of black people say that hair and beauty products advertised through black media channels are more relevant to their needs. During the first UK lockdown of 2020, the hair product that became most searched for in the UK was hair clippers, whose searches went up almost 700%. Key Hair Weave Industry Statistics. 1 in Britains singles chart, opened a salon in the Brixton area of South London after being given a botched hairstyle. 19. 28. 40. black women experience high levels of anxiety than white women. The market is projected to grow from USD 77.15 billion in 2021 to USD 112.97 billion in 2028 at a CAGR of 5.6% during the 2021-2028 period. What do you mean by hair relaxers coming back in the market in a different way? There were also over 110,000 manicurists and pedicurists, and more than 55,000 skincare . Its no wonder that France is 50 years behind counterparts in terms of Afro hair salons presence when theres limited access to entrepreneurship and lack of hair education and training here. Its a more versatile way of being thats different from the archetypical church going boujee African-American woman that Beyonc represents with her safe honey blonde hair. Black women experience more hair anxiety than other women. You know the Afro Hair and Beauty Salon in London and the Natural Hair Academy (NHA) in Paris very well. As a subscriber, you have 10 gift articles to give each month. They didnt understand that there wasnt a strong network of Afro hair stylists across France. (Research and Markets) #2. On average, back women spend more time tending their hair than white women. Each brand has its own way of selling their products successfully! What are the brands that stand out today and how do they communicate their unique selling points? In 2022, there was a spike in short hair transformations like shags and wolf cuts. According to figures gathered byFuture In Beautyin 2021, 9.2% of nail technicians were entry level and 47.7% were in their early career. . The black population in Canada is 5 times larger than the Korean population, but Korean-owned hair care brands dominate the Canadian black hair product market. Sign up to the newsletter and get exclusive hair care tips and tricks. THE VALUE OF EVENTS. 58% of black women aged 1824 say they use edge control products, compared to only 26% of black women of all age groups. Subscribe. For years, Mr. Swarry, 48, known as Barber B, has built a reputation in an industry tailored to white customers for teaching trainees of all races to cut Black hair. The more we educate the youth on how to take care and love their hair, the less therell be a need for relaxers. You know how to style it, Ms. Tomlinson said. I loved Mizani when it first launched, it should have emerged as a brand leader in the market, but they did not know how to properly sell it in France as they marketed it solely as a B2B product for hair stylists. Salon turnover in different parts of the country. Everyone wanted to look like an African-American with straight hair anyways. Hair salons in the United States generate about $44 billion in revenues each year. Selling products on Instagram? Figuresshow that the South East has the greatest number of nail technicians in employment (17,440), higher even than London (14,882). 40% of black women say they use no-heat styling and 33% say they use heat styling. $24.17 billion. Black women experience high levels of stigma and bias because of their natural hair among white women. regardless if you are black, white, asian, latina at the same stores and price points. Shampoo is chemical, conditioner is chemical, glue used for weaves is chemical, there will always be chemical products. What really happens is that some countries have better distributors that are going to choose larger product lines. In 2017, the sales value of relaxers in . Black men who change their hairstyle often report using the highest number of black hair products. Research carried out byAmerican Express Shop Smallpredicted the hair and beauty industry would grow 16% by 2023, to hit 56,484 independent salons. Two years later, Winifred Atwell, a pianist from Trinidad who became the first Black recording artist to reach No. Jamelia, popstar turned cultural commentator, agrees. 14. Currently, the market is about $1.5-2.0 billion/year in the United States. After working for two major marketing agencies, she now uses her marketing prowess to create helpful advice, tips and blogs for our audience. Canada's flower industry is worth $602 million. Learn the facts about the preferences of black hair industry consumers below. Industry revenues are expected to recover to this pre-COVID high by 2022. She said that recognition of the importance of training for Black hair was overdue: Its about time, she said. The hair weave industry is a multi-billion pound market that is forecast to grow significantly. A boom that can hopefully be repeated. Styling products are only 16% of the total hair care market, but black people spend 35% of their hair care budgets on styling products. South Korean businesses hold a majority of the ethnic hair market with a hold of 60-80%, while black-owned ethnic hair products only make up 3% of the ethnic hair market. 87% of black women say that health and safety are their most significant concerns when it comes to buying personal care products. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. The first time she chemically straightened her brothers hair, she left the product on too long and his hair fell out. Feb 2, 2022. 5. Rising awareness of the benefits of natural hair care products is one of the key factors fueling market growth. The United Kingdom Hair Care Market research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. From 2012-2017, the industry saw an annual average growth rate of 1.8%. 20% of natural hair product consumers express difficulty finding various products suited to their hair care needs. For example, Unilever recently acquired Sundial Brands, a portfolio of personal care companies targeted at the black hair and beauty market. The UK hairdressing industry is in the midst of a drive to step up its inclusivity, with brands and salons alike seeking to improve their offering for consumers across all hair textures. If were now sharing the skill set and the insight that gives us a competitive advantage, what does that then do to our market share?, For Marvina Newton, 36, the standardization of textured hair training could be positive if it empowers Black-owned salons. United Kingdom Hair Care Industry Reports . Figure 17: UK retail value sales of the women's mass-market haircare category, by product type, 2020 and 2021; Channels to Market. A typical UK adult spends over 400 a year (33.36 a month) on hair and beauty products and treatments. What are the major differences between the two? In 2018, black consumers spent $473M on hair products, which is 11.3% of sales for the $4.2B hair care industry. WHATS THE STATE OF BLACK HAIR CARE MARKET IN 2020? LOral is a conglomerate that was never really interested in the black beauty market in the first place until they created Mizani in 1991. 39. In 2019, the global hair care industry saw revenues of $12.9B. She is a French-Haitian native and a London-based multihyphenate who is at the helm of her creative agency Haiti 73. The cosmetics industry is growing at a rate of 5.3% each year. Black beauty needs to break the glass ceiling and head towards the mainstream. Growing Demand for Men's Beauty Products. Shampoo and conditioner sales have continued to grow among black consumers in 2019 and 2020. Beauty salons, nail salons and barber shops were the top three retail categories with the highest growth. Some estimate that the global haircare market size will rise from $69 billion USD in 2016 to $87 billion USD in 2023.This article takes a closer look at the industry and presents some recent hair salon statistics. 44. What is the market size of the Hair Salons industry in the US? 27% of black consumers say they like to try out different hairstyles.
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