True b. In order to reduce the possibility of mistakes, she created a self-service ordering system where customers would choose the various ingredients for the donuts using a touch-screen computer interface. Which one of the following statements about retailers and retailing activities is true? The key to building a brand is to use a different approach each time you mention the brand name. Select one: a. a. Seam splitting A. a brand's image has been adversely impacted by the entry of new competitors. B. rejuvenating an image. D) product differentiation A) innovativeness b. b. C) cast C) insensitivity This is an example of ________ differentiation. Select one: Tommy Hilfiger conveyed the brand's category membership by ________. Nickname A)The person behind the business is never as important as the product or service. 5. During the period of January 1, 20X6, through December 31, 20X9, the market value of Ravine's investment in Valley's stock increased by$10,000 each year. e. Word of mouth, Not-for-profit organizations need to use complementary positioning because? You said all of these things, and meant them. d. Intangibility E) point-of-presence. Select one: c. Yes, because there are favorable sale locations available. a. Select one: Price rationing e. Service encounter, Hermione was the office manager for a small business in the city. c. It contends that people hav; Which of the following statements is true of a culture with low uncertainty avoidance? He spends about 2.25 hours each day testing programs on which he has made changes. c. Quality d. Experience Qualities e. Post-purchase utility. a. A. d. Association This is an example of ________. B) points-of-parity a. b. Comparatives c. Intangibility c. Experience Qualities D) insensitivity A global brand has marketing programs that are coordinated in each individual country where the service is sold to ensure a consistent customer experience. B) employee A) brand equity d. Printed on the package or in the instructions A) service differentiation Brand equity is the value a brand name adds to a product. d. Perishability (Inventory) All the following statements about branding are true except Branding is the set of activities designed to create a brand and position it in the minds of consumers. D) RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores. a. a. A ______________ is an organization that exists to achieve some goal other than the usual business goals of profit, market share, or return on investment? 37) Which of the following statements about brand equity is NOT true? C) It involves crowded market space and reduced prospects for profit and growth. a. C) believability A) points-of-conflict e. Publicity, Intel corporation created the Intel Inside campaign to make consumers aware that an important component of any computer is the quality of the microprocessor (computer chip) that makes the machine work. B) brand parity This is a classic example of _____________? Generic brand, no-name brand A) Brand mantras Which of the following is not branding benefits specific to B2B context? B) The Swan Hotels use a distinctive signature fragrance in all outlets so that customers can associate the fragrance with the hotel. No, because the product is not different enough to support premium pricing. E) language, Which element of a brand story framework do Randall Ringer and Michael Thibodeau relate to the way the narrative logic unfolds over time, including actions, desired experiences, defining events, and the moment of epiphany? E) TQM. The retailer is large. Select one: d. Branding is less important now than . B) reliability This value can be expressed in terms of? D) reliability b. Credence qualities b. Repeat business C. Packaging does not influence the consumer buying decision. B) brand personality One of the challenges we face in managing services is that both the customer and the service provider work together to create the service. C) JEK's sophisticated customer database allows the company to handle queries and product returns much faster than competitors. b. Brands cannot be built through advertising, public relations, sponsorships, social media, or similar techniques. Which of the following statements about blue ocean thinking is true? Empathy Ingredient branding E) brand vision, A brand mantra should be ________. D) believability What percent of Bens day is spent testing these programs? D) Points-of-presence B) desirability, peculiarity, deliverability Select one: He was very good at dealing with lower back pain. Brand equity is anything that is deeply seated in a consumer's memory about the brand. Therefore, option C is correct that is . Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese. b. Select one: C)It is only important once a company is established. e. The normal rules about promotion don't apply when you are dealing with services. The Chef position will perform the following duties: Builds customer loyalties through a one-on-one consultative approach. e. You said all of these things, and meant them. All of these are the point we were trying to make. No rust at all or damage with under 58,000 miles. b. Wrapper e. Quality and value are easy to maintain. Study with Quizlet and memorize flashcards containing terms like A service mark is the exclusive right to use a brand or part of a brand. A) announcing category benefits Which of the following is an example of channel differentiation? The walls of his waiting room were covered with murals of beautiful outdoor scenes along with his advertising slogan 'What would it be like to live in a world without lower back pain?. d. Brand name, service mark. c. Lawyers c. Co-branding All of the marketing concepts that deal with tangible products apply to services as well. A) comparing to exemplars Explain why deserts and vegetation show up clearly in the map of Africa below, copied from, How are the borders of the earth's tectonic plates defined? d. Equipment-based offering. E) cast. ) To communicate its unique positionand to avoid association with its Explorer and Country Squire modelsthe vehicle, eventually called Freestyle, was designated a "sports wagon". Before you can measure the quality of a service, you need to understand? The advantage of ________________ is that it allows you to spread the cost of developing a brand over many different products. If it helps to get your gears going, here are simple formulas you can follow to create a winning positioning statement: [Brand name] provides [benefit] because [compelling reason] for [target audience] with [specific need or want]. Ravine Corporation purchased 30 percent ownership of Valley Industries for $90,000 on January 1, 20X6, when Valley had capital stock of$240,000 and retained earnings of $60,000. c. Physical representation You must speak with a customer service representative to determine if the company is responsible for a specific problem with a product. E) expertise, Suppliers who are better at handling emergencies, product recalls, and inquiries are most likely to be differentiated based on their ________. b. C) brand benefits Brand equity is anything that is deeply seated in a consumer's memory about the brand. d. All of these statements are true. Spanish Language version - Medicamentos Genricos: Preguntas y Respuestas (PDF - 213 KB). . B) peculiarity c. Consumers are unwilling to pay premium prices for similar products. A) point-of-parity The Dolly Parton Solution 35) In the ________ phase of new product development, marketers estimate the technical and the commercial success of an idea for a new product. A) the soap is one-quarter cleansing cream The company further moved into classes such as deodorants, shampoos and cosmetics. The manufacturer may be held liable for some problems regardless of whether there is anything in writing or not. Which of the following best describes a car company's value proposition? C) Competitive advantage A) sensuality D) brand architecture A. brand extension. e. Landmark, Which of the following is NOT one of the three dimensions to service quality discussed in class? B. target markets shrink or disappear or a firm's image no longer matches industry trends and consumer expectations. At the same time she spent $60,000 for the car, she bought a service contract for an additional $600. If two lines are cut by a transversal so that corresponding angles are congruent, then the lines are parallel.4. Select one: d. Introduction If your friends tell you that the company should be liable for a problem, then they probably are liable. A) services A) Conceptual points-of-parity a. Visibility C) employee differentiation There is limited availability of the product. Which of the following is correct about examples of co-branding? Adamss research report (see the previous problem) continued as follows: With a business expansion already under way, the expected profit surge should lead to a much higher price for Universal Auto stock. ___________ is the consumers' ability to identify the brand under different conditions, as reflected by their brand recognition or recall performance. E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them. b. D) points-of-presence B) to emphasize competitors' points-of-difference e. Because for every customer who complains there are probably ten who had a similar problem and didn't say anything about it to you. E) to negate competitors' perceived points-of-difference, A marketer that wants to anchor a point-of-difference for Dove soap on brand benefits might emphasize which of the following? By using the book, Frodo's patients could benefit from his practice even if he wasn't with them personally. D) practicality Assuming Adamss assertion is correct (that a business expansion is already under way), evaluate the timeliness of his recommendation to purchase Universal Auto, a cyclical stock, based on the business-cycle approach to investment timing. B) brand awareness Select one: Select all that apply. at an average value of $27.20. Period. a. Max was the brand manager for a pet food company that was to introduce a new brand of dog food. Study with Quizlet and memorize flashcards containing terms like Which of the following does NOT accurately describe a brand-related term? An example of a rsum with a common format with the name John Doe. It should be meaningful, different, and salient. Fill in the blank: Whenever a customer posts on a social media platform or blog, or writes a review about a company's product, they are producing _____ for the company's brand. E) personal branding, Which element of a brand story framework do Randall Ringer and Michael Thibodeau relate to the time, place, and context of the brand story? 1) It carefully identifies market . A. flanker brand. D) Brand alliances b. People-based offering It is the goodwill that the brand builds by itself and from its customers. e. Internal marketing, Frodo was a massage therapist. e. National Brand, Producer brand. During the issuance, the market for the stock turns soft, and Becker is forced to purchase 50,000 shares in the open market at an average price of $27.50\$27.50$27.50. Which of the following statements about branding is TRUE A Customers are willing. This strategy is called _______________. A) negatively correlated This has to be one of the nicest all original OBS Powerstroke diesels left on the planet. c. A warranty C) Brand logos Companies trying to sell their products internationally do not benefit from, Many organizations view the process of creating and maintaining a strong, Organizations should not provide the same level of promotion to brands. Select one: C) Competitive points-of-parity b. Deposited amounts are later converted to Cruise Revenue as voyages are completed. Select one: D) Achieving brand familiarity is easy. Sorted by: 2. Which of the following is not one of the unique characteristic's of a service described in the text? a. Private branding. Select one: This strategy was designed to help Gandalf overcome the __________ characteristic of services? Hours, days, and weeks often go into crafting the perfect brand positioning statement. DividendsDeclared, OperatingIncome,NetIncome,YearRavineCorporationValleyIndustriesRavineValley20X6$140,000$30,000$70,000$20,00020X780,00050,00070,00040,00020X8220,00010,00090,00040,00020X9160,00040,000100,00020,000\begin{array}{lrrrr} Brand extension. Secret shoppers are used for all of these things. D) setting C) category points-of-difference A) Use Zipex for quick and thorough cleaning. functional and product use benefits correct incorrect. Ben Lucas is a maintenance programmer for the Ace Corporation. C) points-of-inflection A) narrative arc b. Comparatives In order for the brand to be successful, the promise must be _____________? Select one: a. She found three that provided equipment and made weekly deliveries of supplies. D)It is always part of a company's success. 5. c. Private branding. B) mystery Homework Help. A) points-of-inflection Protect the product from excessive heat or cold. A. Give all appropriate journal entries for 20X8 that Ravine would make if it (a) carries the investment at fair value or (b) uses the equity method. Some services are more product-based than other services B) narrative branding Which of the following is true regarding URL text? A. c. Generic brand, no-name brand D) employee A) practicality Select one: The first step to building a strong brand identity, and indeed a strong brand, is creating a brand statement. C) The highest level of brand equity involves establishing product benefits. Changing an image is most necessary when: e. Brand Loyalty, Typically, ______________ is done by the retailer of a product rather than by the manufacturer. C) relying on the product descriptor C. Startups usually start with an established brand. This is an example of: A brand can be described as a promise to the customer. C) brand identity 38Which of the following statements is NOT true according to the passageC AJinyang is an excellent place to plant green prickly ash BWe can make delicious Sichuan food with green prickly ash CPeople started to plant green prickly ash in Jinyang several years ago DGreen prickly ash is sold to many places home and abroad A half-truth is a deceptive statement that includes some element of truth. self-expressive correct incorrect. Brand name, marketing communications, packaging, and price are examples of_____ that enable consumers to form associations that give meaning to the brand. For tax purposes, assume that the computer has a useful life of five years. a. C) Dove soap helps users have softer skin D) brand architecture C) desirability a. E) the brand has recently launched soap for men, Subway restaurants are positioned as offering healthy, great-tasting sandwiches. The Long Definition: Marketing attribution is the practice of evaluating the marketing touchpoints a consumer encounters on their path to purchase. C) insensitivity C) morality She believes that people would be willing to pay a premium price if they could customize their own blend of coffee beans and then have their coffee roasted, ground and brewed by a highly trained barista. C) Retailers are members of channels of distribution. b. d. The principle of informed consent C) Clarity offers you the best prices for the best quality. Why is it so important to take complaints about service so seriously? In introducing a new brand, which approach is often used by firms operating in high-end markets in order to avoid damaging the high-end brand's reputation? Open up GoogleEarth and go to "50.546, -2.436" (latitude and longitude in GoogleEarth format). D) points-of-conflict c. The normal rules about pricing don't apply when you are dealing with services B) competitive points-of-difference When it comes to managing services, some people find it helpful to think of it as a service encounter with roles for both the service provider and for the customer. B) unique, complex, and inspirational c. Rubber branding. In terms of the goods-services continuum, this is an example of a ___________? C) communicative, simple, and inspirational She found three that provided equipment and made weekly deliveries of supplies. B. a. Uploaded By ElderHawk5. There was soft, relaxing music playing in the background. Which of the following statements is correct regarding the concept of branding? According to your instructor, a brand can be thought of as a promise you make to your customers. b. Which of the following statements is true? Add a diagram to illustrate your answer. What does the company assure by stating that the beer tastes good? b. C) announcing category benefits Answer/Explanation. These are all reasons not-for-profits need to use complementary positioning. False, Greenwashing is the term used to describe industrial processes that cause pollution above the permissible limit set by the government. b. A) sustainable advantage E) employee differentiation, Dayton, Ohio--based Iams found success selling premium pet food through regional veterinarians, breeders, and pet stores. the goal of positioning is to ________. C) are a necessity while creating a firm's vision and mission statement They negotiated with computer manufacturers to include a sticker on the outside of the computer - regardless of the brand - showing that there was an Intel chip inside. C) brand architecture In this case A is "2 is even" and B is "New York has a large population." I would evaluate each of these as true, so the compound statement is true. (The IRS schedule will spread depreciation over six years.). E) channel. ) D) mystery The term implies a look defined by the fashion industry as that which is trending.Everything that is considered fashion is available and popularized by the fashion system (industry and media). Component branding Which of the following statements about branding is true? Multiple Choice O It is a collection of coordinated advertisements that share a single theme. In order for the brand to be successful, the promise must be _____________? False and . E) brand extensions, ________ are visual representations of consumer perceptions and preferences. Because customers who spend the most money are the most likely to complain. B) In blue ocean thinking, industry boundaries are defined and accepted, and the competitive rules of the game are known. The result of positioning is the successful creation of ________, which provides a cogent reason why the target market should buy the product.
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