(4 Hours). Your organization is going to spend millions on a new marketing or strategic initiative, but how will you know if it is working? About the Opportunity. Offers an overview of the concepts, methods, tools, and ethics of communication research. Engages the question and practice of what it means to develop and maintain a successful online community. Offers an in-depth look at how persuasive health campaigns are designed and executed. Develops skill in marketing decision making, critical analysis, and communication. If you have any issues please let us know. Rachel Mamone | Communications Specialist. Through a series of discussions, screenings, homework writing assignments, and in-class writing workshops, offers students an opportunity to gain the skills to produce commercially viable content. Communication Studies - CPS (CMN) < Northeastern University Communication Studies - CPS (CMN) CMN 1100. Communication Criticism. Mobile Communication. Examines the symbiotic relationship between sports and media, as well as how communication affects team culture, player-coach dynamics, crises in sport, race and gender issues, international relationships, and fandom. This position is. Research in Communication Studies. Requires students to apply their learning about the fundamentals of marketing in a term project. Full-Time. Focuses on several methods for critically researching visuals and applies these methods to examine and discuss several kinds of visuals, including photography, film/television, advertisements, arts, and urban spaces. Dedicated to teaching students to write scholarly arguments in the discipline of public advocacy and rhetoric and to translate that work for a general audience. (4 Hours). Focuses on the challenges and decisions new-product managers face as they take ideas through the new-product-development process. Reviews some of our societys main problems and a critical view of marketing and business in todays world. Attribute(s): NUpath Interpreting Culture, COMM1225. Offers students an opportunity to engage with a specific genre, using historical and critical methods, to better understand this reciprocal relationship between a people and their moment. Provides an overview of the new-product-development process, with an emphasis on customer involvement in this process. MKTG3301. The course objective is not to seek solutions to problems of memory but to develop enabling questions that guide research. Production Practicum Abroad. Research, Scholarship & Creative Practice. MKTG4993. Reporting to the Senior Director of Communications, Marketing, and Digital Strategy, the Communications Specialist is a member of the DMSB Communications team. Introduces how to measure, analyze, and evaluate the profit impact of marketing actions (MAP) by bringing together marketing, strategy, and finance. Examines the role of marketing and business in societys central contemporary problems as well as the way marketing can take a positive and influential role in the efforts to address these problems. After a nationwide search, Northeastern Illinois University has named Christopher Childers as its new Executive Director of Marketing and Communications. (4 Hours). Marketing Research. Develops understanding of the opportunities and challenges facing the international marketing executive, the decision-making process in marketing goods abroad, and the environmental forceseconomic, cultural, and politicalaffecting the marketing process in the international marketplace. Customer Value and the Enterprise. Considers various approaches for establishing fair and appropriate regulations and policies to mitigate such issues. (4 Hours). Finally, seeks to better prepare students for their co-op experiences or future work opportunities by reviewing professional writing skills and principles for effective video-interviewing practices. Course topics cover a range of theoretical and practical issues, including diversity in organizational settings and the social construction of identity. Introduces the fundamental techniques of quantitative data analysis and visualization in the marketing context. Attribute(s): NUpath Analyzing/Using Data, NUpath Natural/Designed World, COMM2110. Analyzes the ways in which sexualities intersect with issues relating to interpersonal communication, mediated communication, popular culture, identity, and social movements. . The Assistant Director will develop the strategy in . 102 Ryder Hall Northeastern University 360 Huntington Ave. Boston, MA 02115 Introduction to Marketing. COMM2510. COMM2525. Students are expected to have a working knowledge of digital video equipment and Macintosh computer skills. Prerequisite(s): ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C or ENGL 1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C, Attribute(s): NUpath Societies/Institutions, NUpath Writing Intensive, COMM3201. Analyzing Conversations in Everyday Life. Northeastern University. COMM2912. Offers advanced training in video production techniques, allowing students an opportunity to develop a deeper theoretical understanding of cohesive marketing strategies. Emphasis is on practical development of skills and evaluation of talent and potential. (4 Hours). Research topics can span business, politics, advocacy, entertainment, public health, the environment, and other societal sectors. 2022-2023 Northeastern University (4 Hours). Stresses the benefits and complexities of cultural diversity in global, local, and organizational contexts. Covers customer performance measurement, modeling, and feedback systems managers can use to take smarter risks by assessing the marketing initiatives and forecasting profit potentials. (3 Hours). Topics include techniques for undertaking market analysis, marketing strategy (segmentation and positioning), and marketing implementation (4 Ps). Examines the key drivers and building blocks of digital business transformations underlying the best marketing practices of the platform economy. Offers students an opportunity to acquire marketable skills in the areas of business buyer behavior and communication, customer relationship management (CRM) and marketing, sales call planning and presentations, negotiation, pricing, networking, and inbound marketing strategy. MKTG6294. Program Structure: 55 credits, two concentrations plus a paid corporate residency of up to 12 months. Please fill out the form below with your web request(s). Considers how the theories and techniques of argumentation can be used to understand and promote differing points of view, explore ideas and alternatives, and convince others of the need to change or act. Combined with Junior/Senior Project 2 or college-defined equivalent for 8 credit honors project. Considers various approaches for establishing fair and appropriate rules, regulations, and policies to mitigate potential biases, ethical challenges, and discrimination arising due to the digital transformation. Emergency Information Prerequisite(s): MKTG2201 with a minimum grade of D- or MKTG2202 with a minimum grade of D- or MKTG2209 with a minimum grade of D-, MKTG4502. SPSS, Qualtrics, and IBM Watson Analytics may be used to develop and analyze the project components. Focuses on ethical principles, issues, and dilemmas in communication. | (4 Hours). Integrates into this analysis how different institutions and interpersonal situations affect our understanding of gender roles. Singles today have no shortage of options when it comes to ways to find a date. Considers the planning, implementation, and evaluation of marketing efforts in consumer and business-to-business companies, in service and goods companies, and in for-profit and nonprofit organizations. Research Development and Administration Team, Forms2020-2021 Faculty AccomplishmentsCSSH Weekly News SubmissionsFaculty Profile UpdatesFaculty Research News, PowerPoint TemplatesSPPUA PowerPoint Template: StandardSPPUA PowerPoint Template: Wide, Dukakis Center PowerPoint Template: StandardDukakis Center PowerPoint Template: Wide, SPPUA Info Slide: StandardSPPUA Info Slide: Wide, LetterheadSPPUA LetterheadDukakis Center Letterhead, SPPUA Logos(including Dukakis Center and BARI), Social MediaFacebookTwitterInstagramLinkedIn. (3 Hours). Topics include integrative learning, the field of communication, pathways and careers in communication, and the professional communicator. Explores planning, research, production, and other elements that go into successful advertising. Studies the conditions of successful and valid human reasoning as manifested in its products (arguments) and procedures (debates and critical discussions). Engaging Customers and Markets. In the current customercentric marketplace, every member within an organization is responsible for understanding and engaging customers, regardless of their specific functional role. COMM2301. Consultation Skills. COMM3530. * * * * * * Behrakis Health Sciences Center . Strategic Communication Capstone. Rhetorical Approaches to Public Memory. Boston, MA. In the digital domain, our faculty seek to answer questions such as how digital products, social media, and online environments impact purchase, consumption, and product innovation; how consumers and firms respond to new digital technologies, digital communications and digital business models; how marketing actions affect online consumer behavior MBA x: Interdisciplinary concentrations made up of graduate level coursework in highly relevant fields offered through partnerships with other Northeastern colleges. (4 Hours). Offers students an opportunity to develop frameworks and conceptual tools for understanding the intersection of sport and politics through the lens of communication studies. Emphasizes real-world consumer data and applications using R. Offers students an opportunity to learn a wide variety of foundational data-driven inference methods and progress to more advanced coursework delving into analyzing and understanding complex behavioral data. Independent Study. 617.373.2000 Television Field Production. COMM2900. Introduces the process of planning, preparing, producing, and evaluating audio production styles and techniques. Personalize your path. Associate Teaching Professor and Vice Chair for Undergraduate Education, Electrical and Computer Engineering. Exposes students to the elements and terminology of studio production using multiple cameras, live switching, audio mixing, and studio lighting. Brand & Creative Murphy Gilson murphyuw@uw.edu. Offers students an opportunity to deepen their abilities to think critically about texts in a variety of forms such as orations, advertisements, music, and art. 'Rhetoric' refers to strategic communication employed to reach the persuasive goal of an agent. | At Northeastern Illinois University, we embrace originality and self-expression in all its forms. He will start on Aug. 29 and will report directly to President Gloria J. Gibson, as well as sit on the President's Cabinet. TTY 617.373.3768 Opens New Window Wireless Sensor Networks, Internet of Things, Embedded Systems, Quality-of-Service for Multimedia Networking, Computer Networks Management and Design. The Baccalaureate, Master's and Doctor of Nursing Practice programs at Northeastern University School of Nursing are accredited by the Commission on Collegiate Nursing Education, 655 K Street, NW, Suite 750, Washington, DC 20001, 202-887-6791 Overview Admission requirements Curriculum Scholarly project FAQs CONTACT INFORMATION Northeastern University Marketing Intern in the United States makes about $20.11 per hour. Covers small group decision-making processes, problem solving, and the interpersonal dynamics of groups. Communication and Inclusion. Designed to teach students how to conceive, pitch, write an outline, and complete a script for a cutting-edge half-hour comedy pilot or drama that might appear on Netflix, Hulu, Amazon, and other emerging, nonlinear networks. Enabling Technologies for Consumer Engagement. Designed to stimulate the moral imagination, reveal ethical issues inherent in communication, and provide resources for making and defending choices on ethical grounds. Crisis Communication and Image Management. Managing Customer Engagement in a Service World. Through this immersion, our students, faculty, and partners derive new insights and ideas that lead to richer learning, greater cross-cultural appreciation, and actionable solutions. Covers the fundamentals of single-camera field production and the nonlinear editing process. Social Movement Communication. Introduces students to the multifaceted responsibilities of a brand manager, including understanding market trends and the competitive landscape; developing the brand story; conducting and analyzing consumer research to identify brand opportunities; creating and maintaining a brand budget; establishing and implementing cross-platform brand communication strategy; measuring brand performance; and executing marketing and advertising campaigns. Intended for marketing specialists and nonspecialists interested in incorporating a market focus from a general management or consulting perspective. Topics covered include the role of communication in interpersonal attraction, relationship development, relationship maintenance, and relationship dissolution. Also examines contemporary issues in marketing that can affect organizational success. MKTG6286. Northeastern University. (4 Hours). Examines theories, models, and strategies related to crisis communication and establishes ethical principles regarding what, how, and when essential elements must be employed for effective and ethical crisis communication. Special Topics in Communication Studies. e.aboelela@northeastern.edu. Focuses on the marketing process through the use of case studies simulating actual business settings and marketing challenges. Co- op/ Experiential Education in Social Sciences and Humanities (EESH) Commerce and Economic Development - CPS (CED) Communication Studies (COMM) Communication Studies - CPS (CMN) Communication Studies - CPS Specialty (CMMN) Computer Engineering Technology - CPS (CET) Computer Science (CS) Computer Systems Engineering (CSYE) Discusses how campaigns are designed to intentionally influence awareness, knowledge gain, and attitude/behavior change. Ernest Rollins | Media Coordinator. Environmental Issues, Communication, and the Media. Surveys the field of communication studies. Explores key sites and aspects of Nazi propaganda and the rhetorical techniques they employed. | Prerequisite(s): (CS2500 with a minimum grade of D- or DS2000 with a minimum grade of D- or MKTG 2601 with a minimum grade of D- ); MKTG2602 with a minimum grade of D-, MKTG3501. Aspiring marketers at the D'Amore-McKim School of Business have an opportunity to learn how brands, customers, and organizations impact business performance and society by creating, communicating, and delivering value to customers. The Politeness BiasShun-Yang Lee, Rui, H., Whinston, A.MIS Quarterly2019, Joint Impact of Ethical Climate and External Work Locus of Control on Job MeaningfulnessJay Mulki, Felicia LasskJournal of Business Research2019, Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool?Koen PauwelsJournal of Interactive Marketing2019, The Impact of Adding Online-to-Offline Channels on Firm's Offline and Total RevenuesKoen PauwelsJournal of Interactive Marketing2019, Big and lean is beautiful: A conceptual framework for data-based learning in marketing managementKoen PauwelsReview of Marketing Research2019, The Cannabis Industry: A Natural Laboratory for Marketing Strategy ResearchOlsen, M., Keith SmithMarketing Letters2019, Does Changing Defaults Save Lives? Integrates students experiences in cooperative education with classroom concepts and theories. We are a creative, multicultural community, and we understand that each individual builds a very personal path to success. Posted: March 01, 2023. Research may be behavioral/experimental or quantitative/analytical in nature. (1-4 Hours), COMM4994. Offers independent work under the direction of members of the department on a chosen topic. (4 Hours). Customer-Centric Research Methods for Marketing. Full-Time. Medill IMC has a long history, dating back to the founding of Medill in the early 1920s. (3 Hours). MKTG4720. Introduces students to the basic statistical concepts used by communication researchers. Reviews significant moments of oratory, assessing them in the historical context in which they occurred. Prerequisite(s): (MKTG2201 with a minimum grade of D- or MKTG2202 with a minimum grade of D- or MKTG2209 with a minimum grade of D- ); (ENGL 1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C or ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C ), MKTG3401. Full-Time. (4 Hours). Office of the Dean. | Web Request. Also examines how marketing research is conducted for technological innovations and ethical concerns that arise with technology usage, such as privacy and security issues, identity theft, and the role of trust in digital marketing. Surveys core concepts, histories, and controversies in the design, use, and critical study of communication technologies that both shape and are shaped by social relationships and social institutions (such as work, education, religion, and the family). Intended for all interested in marketing: future product managers who must rely on the sales force and distributors to introduce new products and promotions, future sales managers, and marketing executives who must manage the marketing-sales interface. TTY 617.373.3768 Youth and Communication Technology. MKTG2201. (4 Hours). Communication and Gender. Attribute(s): NUpath Capstone Experience, NUpath Interpreting Culture, COMM4605. Offers students the opportunity to gain hands-on experience in the communications industry. Her prior work in diversity, equity and . During this Dialogue of Civilizations, students study key environmental forces shaping consumer needs and preferences, the impact of foreign political and economic factors on entering companies, the influence of international competition, market segmentation, and strategy decisions specific to Asian marketing. (3 Hours). Successful completion of this course enables one to recall, compare, and give examples of key concepts and theories in popular communication; understand how the popular shapes and is shaped by its people; understand the historical context of a popular genre; critically analyze a genre with respect to social, economic, and political values and events; and demonstrate proficiency in communicating one's analyses. The PDF will include all information unique to this page. Focuses on the Internet and the World Wide Web. Uses readings and in-class activities to consider how values and principles that have historically been deemed important apply to the world of new information and communication technologies. Digital Marketing. Focuses on developing student skill in analyzing the customer and business environment and using that analysis to build an effective marketing strategy. Offers students an opportunity to develop their presentational skills in a variety of settings and realistic business tasks. (4 Hours). Offers students an opportunity to learn about different definitions of communication, technology, and society; examine the values and assumptions of social actors who build communication technologies across various cultures and countries; and gain insights into how communication technologies are interpreted, resisted, and remade through ever-shifting institutional and interpersonal social dynamics. Offers students an opportunity to design, conduct, and write their own original empirical research paper relating to sexualities and communication using class content as a theoretical framework. Graduate Research Practicum in Marketing. Boston, MA 02115. Principles of Argumentation. Covers theoretical perspectives from communication and other social science disciplines, gender and sexuality studies, and cultural studies. Attribute(s): NUpath Interpreting Culture, NUpath Writing Intensive, COMM3415. About. Offers an advanced course in defining and managing an organizations product-market strategy. Voice-Over Artist. Attribute(s): NUpath Ethical Reasoning, NUpath Societies/Institutions. About the Opportunity. (3 Hours). MKTG6226. COMM2100. Digital communication is central to contemporary life and is (consequently) often taken for granted, which this course seeks to remedy. Engages students in multiple aspects of a research project: literature review; theory development; hypothesis generation; research design; data analysis and visualization; and developing insights for managers, researchers, and policy. Considers online community dynamics, including formation, governance, conflict, and exit. Offers hands-on instruction in analytic techniques for Facebook, Twitter, and other social media platforms, including experiments and observational analyses. Offers students an opportunity to learn how to develop marketing dashboards, through which marketing productivity and profits can be assessed and evaluated. Dean's Distinguished Lecture Series. Analyzes major debates over the environment, climate change, and related technologies such as nuclear energy, wind power, natural gas fracking, and food biotechnology. Covers the major theories about the role of communication in U.S. politics, public opinion, and public policy. Exercises skills of project management, teamwork, and client relationship management. Designed for graduate students with a background in computational social science, computer science, data analytics, digital humanities, economics, engineering, and network science who are interested in consumer-focused interdisciplinary empirical research projects. Family relationships are some of the most important and influential relationships in which people are involved. Examines communication and inclusion in the contexts of gender, race, sexual identity, social class, ability, and age. Offers students sound introduction to the psychological and behavioral theories of entertainment media with the goal of implementing these theories to the future design and evaluation of games for change. Studies the full range of things people do, such as making requests, blaming others, apologizing, complaining, etc. MKTG6224. Examines how meanings of youth and communication technology shift in relation to one another and to broader changes in society, culture, politics, and the economy over time. Examines the latest trends in digital marketing, such as mobile marketing, and how the mobile platform can be used for branding purposes and to enhance customer relationships. The transcendent question in communication law and ethics is whether it is right to exercise the rights granted communication professionals under the First Amendment. Consumers are at the center of the business value creation process; therefore, an understanding of consumer thoughts, feelings, and actions is critical for business success. MKTG6200. Offers students an opportunity to learn how to distinguish between an incident and crisis; to analyze communication practices and methods applied during a crisis; to apply social scientific theory to explain how and why a crisis occurred; and to draw upon theory to develop effective crisis communication plans. Covers topics such as problem definition, research design, sampling, attitude measurement, survey design, data collection, and data analysis. (4 Hours). Offers an overview of the theory and practice of interpersonal communication with the goal of developing the knowledge and skills to create dialogue in conversation, work through conflict, adapt to change, and establish/maintain relationships. Prerequisite(s): ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C or ENGL 1111 with a minimum grade of C or ENGL 1101 with a minimum grade of C, COMM4535.
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