Match your answer with the job description of the job you're applying for. We recommend taking a glance at your personal brand statement every 3-6 months to see if anything needs to be changed. being able to jive with different personalities across all functions of the I live for opportunities to deliver game-changing, digital and physical global marketing programs that deepen consumer connections, accelerate revenue and drive brand growth.. Take a moment to think it through, and then once you've got them, write them down and tell someone, your manager, friend or loved one, what these . Coming on too strong, too fast is something that many people do. The following 6 steps will help increase your self-awareness, define the competencies you need, and strengthen your personal leadership brand. Its also important to understand why the client feels this way and to explain how these characteristics are applied in real-world examples. When you meet somebody for the first time, you dont want to drone on and on without them showing interest. And having a personal brand statement makes it easy for anyone employers, customers, clients, or contacts to identify if they want to work with you or listen to what you have to say. Brevity begets precision. You can use more than just a handful of words to describe yourself, and you should. it comes to a grey area that you have never been exposed to. Your personal brand statement has to be strong, descriptive, short, and catchy all at the same time. Give your company a competitive edge and your team a professional boost. I cannot emphasize this fact enough when looking for a job you have to be willing to be your own advocate. Hi Shelley, Thank you for sharing these wonderful insights. . and true to yourself so that your personal brand is the real you. If youre interested in a great way to endear your brand to your prospective and current customers, get in touch with these screen printers. The word "popular" means "well-liked" or "well-known". (Determined)- Always to go after what I want in life, achieve my goals and be successful, professionally and personally. Its important to let your accomplishments speak for themselves. We hope that the tips and personal brand statement examples we included will help you craft one that you are proud of. Youll notice there is a diverse set of words in this category but they all point to what people can count on when they work with this individual, their expertise. I already have my own company, so I'm not looking to impress employers, but my business partner and I are always looking to stand out amongst competing labels. Once you have agreed on your brand personality keywords, select supporting words for the main brand personality words. No matter your career path, you want to be able to do the same. Your persona is your brand. During a recent keynote talk on leader communication, I asked the audience to write down three adjectives that others would use to describe them. Whats most important to me is that my clients gain insights and walk away with an aha moment, something they learned that makes an impact in their professional lives. Your email address will not be published. If youre looking to make your personal brand more irresistible, check out these brand words that will help get you there! What was somewhat surprising was the responses fit into three overarching categories; Expertise, Character and Drive. In life (as distinct from branding), the three most used and most powerful words are, "I love you." Together, they are definitive. This person describes herself by what she loves to do: Writer, Designer, Researcher: Sr. You see, this query is a great way to define your brand. However, after polling several well-educated young professionals about their personal brand statement, we realized that there are still many individuals who dont understand how to use it to benefit their career and brand. Deciding on 3-5 meaningful adjectives to characterize your brand can help you discover how to connect with your ideal audience, your overall messaging, tone of voice, and . He turned a history degree into a fulfilling career in digital marketing and UX, then founded Employed Historian to show others how to do it for themselves, too. Take a look at this example in which someone calls herself an influencer of change.. Consider how you have had to come up with Plan While some might think this feels too forward, the best examples of personal brand statements do this well. How to describe your brand in 3 words: This post can make an impact on many people! Shelley, until recently when I was working with a fantastic HR person (who taught me so much with her incredible skills), had I ever considered a personal brand. We expect that with correspondence with a bank, not a person. Synonym: Synonyms to the word "bold" include words like brave, fearless, courageous, and confident, among others. Creating a three-word brand that works for you in your future job and is recognizable will add to your credibility with a potential employer. theres a fine line between letting your achievements speak for themselves and boasting. A lot of companies value having employees that will act as brand advocates and will choose applicants with stronger networks and online presence because of that. Make sure to keep it consistent across platforms, however, because using the same sentence every time will help others remember it and associate it with you. Life throws many wrenches at us, but its often our ability Amanda Todorovich from Cleveland Clinic shared: " [We have] three words: Useful, helpful, and relevant. as part of the process is the following question: Give me 5 words to And he throws in a Star Wars reference that both shows off his sense of humor and appeals to his audience. Every great brand has a story, from Converse Shoes to Marilyn Monroe to cartoonist Hugh MacLeod. Sage Alliance, a Leadership Performance Company, provides coaching, team-building and assessments, workshops and speaking on topics including; leadership development, empowering teams, communications, lasting impressions, personal branding and building a coaching culture for executives and high-potentials for both team and individual leaders. Get the 9 secrets of job hunting with a humanities degree (free), PLUS a new career strategy delivered to your inbox once per week (3-minute read). Keep in mind that the brand statement is only supposed to get people interested, and not say everything about your professional career. footprint or even at an interview to a prospective new employer. 1. Personal branding builds your reputation. He uses language that anyone could understand and highlights how he has unique knowledge that he uses to help and teach people. Your brand mantra should communicate clearly who you are, it should be simple and memorable, and it should feel inspiring to you. A personal brand statement is a 1-2 sentence that sums up your brand. She shows her fun and positive personality, while also explaining her goals as a CX/UX consultant. As a solopreneur and owner of, career; life lessons; performance; personal growth. Without them, you're just pressing on the gas without looking. Use these on all of your online profiles, including your LinkedIn, resume, and portfolio. Having a short brand statement means that you will be able to market yourself quickly whenever a chance for networking arises (on the subway, for instance). Dont try and shoehorn your statement into a format that doesnt work for you. A solid personal brand statement example would be: I help your brand gain visibility online.. And this process does not have to be overwhelming! With that in mind, consider describing yourself with words that correlate to these four aspects to help build your personal brand: Only a small number of people can legitimately use their achievements to fuel their personal brandstastefully, anyway. With just a few clicks, you can schedule and automate sharing content that will provide value to your networks and also establish you as a trusted source of information about your industry and business. Follow these steps to prepare for when employers say 'Describe yourself in three words': 1. No matter your occupation or personality, you should have your own personal "dress code" that follows your unique look, tied to your personal brand and goals. 1. People often confuse products with things like logos, slogans, or other visible marks, which are marketing tools that helps to promote goods and services. 60 adjectives to help describe your brand's personality Home About Services Portfolio The Brand Room shop Freebies VIP Design Days membership Blog Testimonials Contact More Intuitive, story-driven graphic design and brand strategy Upscale your business + reach more customers with a luxurious, thoughtful brand identity. 4. Consider things like your personality features, why people enjoy working with you and things people consistently come to you for help with. Examples of brands: Coca Cola, Nike, Gong. The responses in this category for the large part had to do with a high level of integrity or character. Professionals are embracing social media to share advice and unique insights about their industry. Can you boil your personal brand down to the ONE word that describes your value? Maybe you once had a phenomenal customer, You might have heard the term UGC creator tossed around a lot lately and wondered what exactly it means . I work with creative women who have a . Think of it as your catchphrase a tagline or slogan for marketing yourself! Describe yourself with professional words that are appropriate to use in relevant settings. Darrell Franklin. First, understand that the words you use are just a means to convey powerful ideas. Meticulous and adaptable go hand-in-hand and are two great words to describe yourself. Here are some other personal brand statement examples that are more oriented around driving an action: As you can see, these personal brand statement examples are all about the value that they can provide others. Words can't create a personal brand for you, but they can definitely support it. As an individual, you have values and virtues, just as organizations do. Your story is your brand. The EveryoneSocial platform makes it easy for colleagues to share industry news and thought leadership at a company that can then be shared to external networks. That's simple, succinct, and it's enough of a teaser to get a response like: "Wow, tell me how you do that.". One of the most important (and sometimes the most difficult) section is to describe the feeling you want your brand to have. When you present your personal brand statement to someone else they will likely circle back around to you later if they want to work together. Personal Branding For Dummies. Your personal brand statement is the first thing that people will associate with you so you want to start off on the right foot. What words come to mind when you think of a stylish person? A solid personal brand statement example would be: "I help your brand gain visibility online.". dishonest. Its straightforward and shows the kind of approach and value she would provide her clients. Next up is the builder of things and communities, pictured anonymously below. Synonyms: aristocratic, patrician, high-born . If youre careful, you can use words like award-winning, community advocate, and side hustle to highlight your achievements or community roles. in those situations? Motivated 3 . You dont necessarily need a personal brand logo to stick in peoples memories, but it definitely helpsand its really part of a wider effort to Job seekers who dont think personal branding is worth their time are going to be sorely disappointed waiting for their phones to ring. That establishes trust and shows to potential clients that he understands their pain points and how to solve for them. One-to-one meetings with your manager and 360 0 feedback from peers and colleagues will help you understand if the . Im a modern, fearless, digitally-driven and globally savvy brand / business leader with over 15 years of experience representing two of the most exciting, influential consumer brands in the world. Instead, highlight words that represent your personal, authentic brand. Start Online. He has become a master at crafting his communications with the absolute minimum number of words simply because it takes him so long to create a simple sentence. Corporate attorneys are hybrid legal advisors and business executives. Contact us and let's discuss your ideas! It sums up your experience, your skills, and your passion so that people can easily understand who you are and what you offer. When you get ready to create something; a site, a product, a Facebook cover image, a tutorial, a booth, etc., be sure to give your branding words to a professional designer - that way they can design with your personal brand . This helps you figure out who you are, what you stand for and where you add value. Feeling inspired by those personal brand statement examples? You spent time on it, dont you want others to see it? This gives you a significant advantage over other profiles that have their value spread thin throughout their entire profile. I consider myself to be driven because I'm always working toward a new goal and refuse to give up if met with any obstacles. Even after youve decided on a statement, it is a good idea to check with a friend to make sure that your idea of yourself matches what others think of you. , but they can definitely support it. Get more eyes on your personal brand statement. Instead, use these words and terms in combination with action-oriented verbs that are descriptive of what you do. Once again its an example of what not to say about yourself. How would you handle it? Or even a "great" voice. Coming on too strong can cancel out the progress that was made earlier. The four aspects of personal brand words. People skim online, even when looking at LinkedIn profiles. Since you are adaptable and versatile in any environment, being meticulous shows a flair for paying attention to detail and using critical thinking skills in analyzing complex technical issues while also jumping in with creativity when the situation calls for it. The first step to building your personal brand is knowing yourself and your personality. Or will you When people interact with my content, products, and services, I want them to feel ______. They are used to communicate what an individual is all about, and what they bring to the table. Understanding your strengths and weaknesses-and your 3 word selfallows you to start building your personal brand. When I talk to my ideal people, I want my tone of voice to be _________. Conduct a personal brand audit. Go through a variety of filters to zero in on the leads you want to reach. Feeling something else? For Character words include honest, reliable, sincere and trustworthy. After all, recruiters are pressed for time. How did you apply your resourcefulness The hype around their products and services is unreal because they invoke certain emotions in the customers with their creativity and passion. Consider After that, show them your words, compare, and see if they agree. And you should use it there, in your email signature, in your blog postings or comments, as your LinkedIn Professional Headline, and anywhere else where its appropriate to promote yourself. Unambiguous. It will give you a clear vision of "where your going." For example, do you sell products based on the lowest price, or are you an exclusive dealer. By showing the value he places on customer relationships, he makes a compelling case for employers to want to hire him and what he values at work. Choose three powerful words that represent your brand the best and define each one further. Dont procrastinate creating your statement. Heres a little-known fact about writing: verbs are more effective than adjectives. the 9 secrets of job hunting with a humanities degree, We use cookies to ensure that we give you the best experience on our website. For example: Creative - think out of the box, innovative, inspiring Passionate - enthusiastic, heartfelt, expressive Think about these brand words that describe your expertise:A small number of people can use their achievements to fuel their personal brands in a tasteful way. Cheers, and thanks! Knowing how you want to present yourself to the world is just the beginning; what comes next is the hard part. If you want to win on LinkedIn, take that personal branding statement and show it off. To do this, ensure you seek feedback from family, friends, colleagues, mentors, customers and anyone who will give you honest feedback. They see you as organized. The. Social Media Amplification (The Modern Guide to Drive ROI), How to Create the Most Influential Brand Evangelists. 3 words to describe your personal brandhow to pronounce conversation May 21, 2021 / in marilyn monroe real name / by When asking this interview question, interviewers wantand expecta short list of adjectives that describe you and demonstrate how you are the right candidate for the job.As already stated, have a list of 10 words at the ready. Instead, this means this is not the singular focus of how you want to be known. Ultimately what it comes down to is being authentic This ONE word helps to define YOU! Your personal brand should highlight your strengths, establish a reputation, build trust, and communicate the unique attributes that you bring to your current (or desired) industry. This may seem a little bit too simple, but when you are trying to find some quality or skill that only you and a few other people have it really helps a lot. Developing a personal brand requires figuring out who you really are (your skills, values, passions, and personality), who you want to serve (your target market or audience), and how you differ from the competition (your unique . Usage as a brand word: When bold is used as a brand word, it conveys striking attributes of the product as being . Character points to strong moral and ethical principles and for those that identified a word in this category, it means above all else this is how they want to be known. You might even want to, speak with a personal branding consultant. Hi Shelly, interesting in that of all the major words in the three categories you describe, I see four. business. 1) Your brand is how others perceive you. The Brand (obviously). 1. Ask them to do the same activity, giving you three descriptive adjectives based on the personal brand they feel describes your freelance business. I recently started with a new coaching client who stated he wanted to gain real-life best practices and achieve tangible results through our coaching. I explained my philosophy in one simple word, my coaching makes an impact. to see how other people pull this off successfully! It acts as a mission statement for his career and what he values. Does Your Brand Need Them. I build communities and evangelize for the things I believe in. These three words are essentially your personal brand and should be a way to define your personality along with your professionalism. co-worker or a difficult client and how you have handled it professionally. They correspond to the four Keirsey temperaments. If you have trouble brainstorming personal skills, ask close friends or co-workers what they think your strengths are. He doesnt use buzzwords. At the core of his personal brand is a beautiful portfolio website, made in Webflow. Aaron Ward. What makes Chriss statement stand out is the scale he cares about and his focus on inclusivity by expanding the scope of his business to the world. Hi there, I'm Juls! This is crazy specific, but you could find all the people that match the following: Want to help contribute to future articles? Try EveryoneSocial's employee advocacy platform for FREE. One that when people hear it, they know who it is. personal brand is one of your most important assets. Explain why you chose them. While this doesnt describe what I do, it describes where I add value. I fly in, find the true problems, improve everything I can, make the magic happen, sing a few songs, and fly away to the next project or I can stick around! Madalyn Sklar shows the value of specificity infused with individuality in a personal branding statement. If you want your projects to take center stage, then pair them with personal brand concepts that denote humility, such as curiosity or self-improvement. Remember: you'll require an element of consistency throughout everything you do. I am straightforward and reliable, and I support others with compassion. The benefits of writing a personal brand statement are hard to deny at this point, and well explain in this article why having one is so important today. And I failed At first. Your Personal Success Profile seems very interesting and something I would ask that you expend upon if have time. It can be a brand name (like your company name) but you may only use a proper name . That is an amazing stat though, that the job search time is cut in half after using your Personal Success Profile. Instead of telling people everything you do or everything they will experience when they work with you, you are simplifying this to just ONE word that sends a clear message of your value! The most powerful words in your profile are your descriptors. From there you can start thinking about your portfolio site, how to revamp your resume, and the points you want to communicate in interviews. Choose 3 words that you'd use to describe yourself. Creating a memorable Personal Brand is not about having a "good" voice. When choosing personal branding words, it is important to consider what you want people to think of when they hear your name. the time to achieve a clients goals or needs? Here are some examples of effective answers that you can reference when responding to this request: Example 1 "I'd describe myself as driven, communicative and reliable. Begin typing your search above and press return to search. Once you understand how you want to be perceived, you can proactively explain your brand to others, with body language, gestures, personality, etc. In the end, its not the exercise of boiling this down to ONE word, its about gaining clarity around your point of differentiation; who you are, what you stand for and where you add value. also lean in on the personal growth you have achieved by being collaborative. Youre a builder of communities with your weekly newsletter, really? Bethany, great article! When people see something from my brand they think it is _________. If my brand was a person, they would be described as __________, __________, and _______. And once you have a standout personal brand statement, youll also want to deliver authentic and engaging content to your audiences on social media. Use the personal branding statement examples below for inspiration when coming up with your own. Feel free to share them in the comments, email, or Instagram DM! Think about why you are choosing these words and how they relate to your brands values. You can also use words like proven and seasoned to show that you have the experience to back up your claims. If you continue to use this site we will assume that you are happy with it. It must only be 3 exactly. What adjectives would you use to describe your business? ethics but could advance someone elses interests. here are some suggestions of words that I highly recommend leveraging. with executive partners, stakeholders, and clients. Highlight something that demonstrates your unique, and likable qualities. 10 Bold Personal Brand Statement Examples. There are no two ways about it. It shows that youre focused on doing something instead of just talking about it. high integrity. 7. Before I start any design project, I always send an in-depth questionnaire to my client. Your personal brand is how you promote yourself. This will make you more effective than if you simply called yourself results-oriented or something else that is canned. Active Adventurous Ambitious Approachable Bohemian Bold Brave Bright Bubbly Calm Candid Carefree Casual Charming Cheerful Classic Collaborative Colorful Cool Cozy Crafty Cultured Daring Delicate Down to Earth Dynamic Edgy Elegant Fearless Fun This is why a concise personal brand statement is so important. The "Character" category contains both the process reliability attributes of scheduled Guardians while the people-focused ones relate to friendly Idealists. Consider Your Brand As A Personal Relationship. And no matter what type of resume you're writing, a short resume profile at the top can be a great way to make an elevator pitch that you're the right candidate for the job. LeadFuze aggregates the world's professional data and the companies they work for, to give you an easy way to build the most targeted, and accurate list of leads imaginable. (in the case of personal brand, ask your friends to help you describe your personality in a few words) As mentioned above, Coca-Cola's personality traits are the following: Picture Credits: Nike. Personal brand statements are brief statements that summarize what you do, why you do it and what differentiates you from others in your field. Let us recap the key points that help you stand out as the best candidate: Stay honest, positive, and be yourself. But I believe it is better to wait for the right person than having to do it all over again. Id love to hear from you! My motto is Work Smarter Not Harder. I live by this and teach it to others every day.. Goals. Use those personal brand words to start crafting your own brand. Elizabeth has developed a highly engaged audience on LinkedIn by offering job search advice and sharing more from her personal life. Imagine being faced with a difficult situation Now, I teach the world how to value themselves and communicate their value to others through open platforms like YouTube, Facebook and Twitter.. I also invite you to join our LinkedIn group, "Personal Brand Development for Leaders" so you can learn and share with others in our community. Too often we see people try to present their personal brand statement in a way thats robotic or overly professional. VA. Personal branding words can be used to create an online presence and build a personal brand. Words to Describe Yourself on a Resume . Press Esc to cancel. Narrow it down to three words that align with your personal brand and the organization Look at your adjective list and organization research. Thats where verbs come in: they do a better job of demonstrating your brand rather than just advertising it. 3. Beyond her work experience and interests though, she shares some of her hobbies and interests, which helps show off her positive personality. Consider these brand words that describe your expertise. We have over 60,000 monthly readers that would love to see it! is a [3 qualities/traits people use to describe you] {identity/profession] who is dedicated to helping . When it comes to using descriptive words for your personal brand, less is more. The Importance of Branding Words. Consider your qualities. Save my name, email, and website in this browser for the next time I comment. This is especially helpful for recent graduates who need a professional edge in lieu of years of experience., With that in mind, consider describing yourself with words that correlate to these four aspects to. We have it front and center. Being collaborative is not just about being a team player. aristocratic or having or showing fine personal qualities or high moral principles and ideals. Troy Sandidge takes personal branding to another level by actually trademarking his own brand alias The Strategy Hacker! Successful branding involves just three steps: Identify your Brand Attributes: Identify what makes you different from your peers and competitors. Then, look at the job description again and think of which words best relate to it. Use personal brand adjectives sparingly and in. Decide which characteristics of you align with the organization and job role perfectly. Social media amplification is the icing on the social media marketing cake. Thats why its important not to confuse your message with your personal brand words. "I help thought leaders write great books in just 90 days. One of the most common ones weve seen is an overly aggressive or desperate call to action when speaking to potential clients or employers. Thanks to people like you and J for being willing to share your incredible insights. Relaxed.". Be sure to connect with me on Facebook, and follow me on LinkedIn andTwitter. Put Your Personal Brand Into Practice People expect this, and you shouldnt shy away from having these influence your brand statement. Im dedicated to transforming companies, departments, teams, projects, products, services, and experiences by focusing on the full arc of the Customer Experience.. After listing the three words, give a brief . I was amazed by the responses.
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